🎯 Choose your city

nullEDGE β€” In-Person Day

We're bringing nullEDGE to Minneapolis–St Paul. One day, one stage, 300 practitioners.

🎀 20 in-person + 20 remote speakers 🏦 $10,000 seed money πŸš— You bring gear β€” local event

πŸŽ›οΈ Adjust the Numbers

$300
100
20
75%
$350
$125
$1,500
$0 local pickup
$10,000
Ticket revenue $30,000
Speaker flights $10,000
Speaker hotels $5,000
Streaming gear $1,500
Gear shipping $0
πŸ›οΈ Venue $6,848
Bank after event* $20,250

*Best-value venue in selected city. All estimates based on published rates.

πŸ“Š Live Results

At 100 Γ— $300 tickets, venue + lunch + 20 speakers (15 domestic / 5 international).

Venue Venue + Food + Speakers + Gear Grand Total Tickets to BE Bank After
β–Ά Landing Page Preview What attendees will see

nullEDGE Presents

The ServiceNow community
comes together IRL.

One day. One stage. 300 practitioners, builders, and architects.
No corporate fluff. No $2,000 ticket. Just the people who make ServiceNow work.

1 Day
300 People
$300 Ticket
πŸ“ Minneapolis
Register Interest β†’

Free to register interest. Tickets only charged when confirmed.

What to expect

A day built by the community, for the community.

🎀

20 live talks

Real stories from real practitioners. No sales pitches, no vendor keynotes.

🀝

Unconference sessions

You set the agenda. Bring your toughest ServiceNow problems.

πŸ•

Lunch & coffee on us

Good food, great conversations. Because the best learning happens between sessions.

🌍

Hybrid by design

20 remote speakers join via stream. Recordings available after.

Speakers

40 voices. One stage + one stream.

Half join us in person, half beam in from around the world.

πŸ§‘β€πŸ’»
You?
Your talk here
πŸ‘©β€πŸ”§
You?
Your talk here
πŸ‘¨β€πŸ’Ό
You?
Your talk here
πŸ‘©β€πŸ«
You?
Your talk here
πŸ‘¨β€πŸ”¬
You?
Your talk here
πŸ‘©β€πŸŽ€
You?
Your talk here

Sold on the idea? Register your interest.

nullEDGE In-Person is coming to Minneapolis. No commitment, just a signal.

🎟️ $300 ticket (if we run) πŸ“ Minneapolis πŸ“… TBD

The plan

How the budget pencils out for our recommended venue.

Starting bank: $10,000 seed. Ticket revenue ($300/head) pays for speakers first, then covers venue and food. Here's how it pencils out for our recommended venue in Minneapolis.
πŸ’° Revenue + Seed
Starting bank$10,000
Ticket revenue (100 Γ— $300)$30,000
Total available$40,000
🎀 Speaker costs
Domestic flights (15 Γ— $350)-$5,250
International flights (5 Γ— $500)-$2,500
Hotels (20 Γ— 2 nights Γ— $125)-$5,000
Speaker total-$12,750
πŸ›οΈ Venue + Food
Venue rental-$1,725
Lunch (100 Γ— $35)-$3,500
Coffee + snacks-$1,000
Service charge-$623
πŸ“Ή Streaming gear-$1,500
πŸ“¦ Gear shipping-$0
Venue subtotal-$8,348
πŸ“Š After Event
Total costs-$21,098
Net after event$18,903
πŸ’° Bank after event$18,903
🎟️ 70 tickets to break even
30 seats left after BE
$18,903 in the bank after